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ROAR (Restaurants Organizing, Advocating & Rebuilding) is a community of hospitality leaders advocating for the New York City independent restaurant industry and creating a path to a sustainable future.

 Started in March 2020 by a group of industry professionals, impassioned to step up and fight for the survival of our industry and the people that make it so special, ROAR works in a multitude of ways to accomplish its goals. 

We established our employee relief fund to support NYC’s restaurant workers facing unemployment and rampant uncertainty with cash assistance. In partnership with Robin Hood, a 501(c)3, using their back end infrastructure and processing, we were able to open the fund very quickly to begin getting relief and assistance to those who needed it as quickly as possible. To date, we’ve raised over $3,000,000 dollars to support over 5,000 laid off NYC restaurant workers facing incredible economic hardship as a result of the pandemic. Along with partners such as DoorDash, Credit Suisse, Lingua Franca, San Pellegrino and some incredibly generous friends of the restaurant industry, we’ve been able to give thousands of $500 cash grants to the people responsible for making our businesses and entire communities the warm havens they’ve always been.

Coupled with supporting our people through this incredibly unprecedented time, ROAR engages in key advocacy work at the city and state levels to ensure the future for New York restaurants in the future. Structured as a 501c4, ROAR’s advocacy arm, in tandem with Kasirer, a premier lobbying firm in New York, is focused on securing key relief, guidance and support for independent restaurants throughout New York to ensure the path to a sustainable future for our entire industry.